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No Short Cuts Here

Nothing is more critical than building and maintaining relevant, meaningful relationships with each student. Sounds easy, but obstacles like lack of time, understaffing, ever-changing technology and reduced budgets are part of the everyday challenge of delivering targeted communication. eCRUIT helps enrollment teams get around these obstacles so they can focus on winning over the right students. Recommendations and services are built around sound pillars of strategy, technology, content and execution that consistently deliver results.

Avoid the Pitfalls

The web is a constantly moving target. ConnectEDU's expertise in deploying tools to solve schools' unique search, recruitment and yield challenges helps clients avoid costly trial and error pitfalls. Each recommendation relies on years of data about what works and what doesn’t, with a focus on making every touch point unique to the concerns, questions and preferences of each individual student and parent.

Identify Objections – Remove Objections

eCRUIT's strategic planning process involves sharing knowledge and gaining a deep understanding of client's needs. Each solution is designed to motivate students and accelerate the next step in their decision-making process. Identify student and parent objections, then remove them.

Recommendations & Tools to Implement Them

Most vendors focus either on recommending actions or on fitting school's challenges into an already-existing technology. From ConnectEDU's hands-on discovery process to making data-driven recommendations to executing marketing campaigns, no one provides the full-service support that eCRUIT can. Proven strategies to increase student engagement and ROI, are used to help schools hit numbers, and find the right course.

How to Increase Enrollment Yield

Decision Acceleration Techniques Proven To Change Mindsets: Technology alone cannot change students’ hearts and minds. While ConnectEDU didn’t invent proven methods of changing consumer mindsets, ConnectEDU perfected them for higher education by developing a lifecycle of solutions that pull students into customized communication streams during critical windows of opportunity. "Decision acceleration" campaigns motivate students to inquire, apply and enroll.

Decision to Pursue Education - Understand Student Objections & Present Solutions: Identify reasons holding students back from pursuing an education at your institution. Develop content to answer objections on a strategized schedule. Move students from “Should I pursue” this type of education to “Which school should I choose”.

Student Information Gathering - Technology With a Purpose: Design interactive, sticky elements to spur the exploration process. Develop direct calls to action: apply now, visit now, etc. Deploy intelligence tracking tool to identify stealth applicants.

Student Choice + App - Choose Us = Complete the Application: Continue aggressive campaign to convert students: blogs, videos, faculty profiles. Deploy automatic reminders to submit incomplete applications. Build intuitive form tools: “ask us,” application, checklists.

Pre-orientation + Matriculation - One-Stop Shop for Admitted Students: Deploy accepted student checklist with automated reminders to complete next steps. Develop academic and social integration opportunities within one place: orientation, course schedules, social networking, roommate locator, etc. Deliver dynamic content that automatically deploys based on your deadlines and calendars.

SRM: Think of ConnectEDU's Student Relationship Manager as the other side of a two-way mirror. SRM tracks the propensities of students and parents at every stage.