Identify, Connect, Engage
The SmartSearch Difference

When students start thinking about college, SmartSearch can find them, get their attention, and generate inquiries.

Identify

The SmartSearch program locates students with the right profiles for your institution. Are you looking for art majors, science whizzes, lacrosse players? Do you stress geographic diversity? Want debaters or dancers? SmartSearch synchronizes with data sources like College Board, CBSS, ACT, and more to identify them.

Connect

SmartSearch communication tools let you address each student’s individual interests. Customize your communications based on standardized test scores, ethnicity, academic or personal interests, and more. Highlight your school’s strong science program and scholarship opportunities to students with high math scores. Or promote in ways that address the skills and interests of each student.

Engage

Viewbooks and brochures are so 20th century. They’re static, inflexible, and they talk at students. SmartSearch lets you talk with students through their preferred medium: the Internet. Instead of reciting a one-size-fits-all message, you get interactive communication that speaks directly to individual student concerns. Reduce your reliance on expensive, less effective printed pieces. Go where the action is: communication and feedback.

Reporting

SmartSearch provides constant feedback on the success of your program, so you can fine-tune it in mid-flight for better outcomes. Among the data it provides:
• Inquiry rate of participating versus non-participating population
• Degree of engagement for participants
• Campus visits and/or interviews of participants versus non-participants
• Demographic predictors of engagement (e.g., which types of students were most likely to participate and/or inquire)
• Your registration rate vs. historical registration rates