Photo by William Iven on Unsplash

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"Marketing, what kind of study is it?"

Marketing is a field of study that learns how corporate analyze demands of the customers and needs and demands of the customers are applied in the products to satisfy the customers. Students learn how a product produced by a corporate is supplied and sold to customer, and overall marketing including entire process of design, quality, price, advertisement, sales and distribution of products. Some schools have major in school of marketing. However, in most schools, marketing is a detailed major under school of business and management.

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"Marketing, why is it necessary?"

Marketing cultivates insightful and creative talents who can keep pace with fast changes in marketing paradigm and demands of companies. In particular, due to growth of social media and technological development, digital marketing method is greatly gaining attraction while surpassing traditional marketing method. If a student is keen on trend changes, enjoys communication and seeks a job where creativity and business insight are combined, marketing may be suitable for the student.

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"What would you mainly learn in Marketing?"

Marketing students learn how to develop capability to pay attention to and fully understand various issues in society and economics and to respond to the circumstances based on basic business minds and quick wit. Students also increase their understanding on which product most customers are interested in, which channel they use to purchase and use products and the method of product sales. Using the marketing principle they learn as theory, they help companies produce goods and services customers really need, and study who to lead higher sales volume by accurately forecasting the customers’ demands.

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"Marketing, why is it promising?"

Marketing is a job group required in almost all fields and it has higher demands and preference. According to US Bureau of Labor Statistics, jobs in marketing and advertising sectors will increase by 10% by 2026. It is a field of study of which anyone who is fluent in major presentation, works with customers and networking, or who can provide analytical and realistic insight for marketing campaign will be interested in. therefore, wider range of people can work in the job group. Almost all companies, NGOs and government offices have marketing department looking for experienced experts.

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「Jobs for marketing graduates」

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Marketing majors will mainly work in following job groups.

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▪︎ Market Research Analyst

They collect and analyze customer purchase patter and market data, and provide them to the clients.

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▪︎ Marketing Manager

They acknowledge market trend, plan, execute and operate online and offline marketing campaign.

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▪︎ Advertising Sales Agents

They provide presentation, advertisement estimate and develop media kit for newspaper, magazine, TV broadcasting companies and ad agency

▪︎ Marketing Specialist

They provide expert knowledge to companies, or plan, research and execute innovative marketing campaign, and regularly analyze customer culture and market trend.

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「Average salary of Marketing majors」

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Marketing field has higher starting salary compared to other job groups. In general, average salary of marketing manager is $132,230, and expert marketer earns more than $68,490 depending on contractual terms and agreement.

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「What would be better other than bachelor’s degree to add expertise?」

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Bachelor degree in marketing is the minimum requirement to get a job in the field. If the applicant can prove his/her expert certification, the applicant will be recognized as the one with higher competitive edge. Following are a few certificates that may help the job prospect if included in a resume.

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- Google Certifications

Google provides numerous certificates for free in Google Ads, publisher and web log analysis. For example, to be certified by Google Ads, the applicant must pass basic test of 100 words and minimum 80% of other specialized tests. If the applicant has certificate related to digital marketing, he/she can be recognized as an online advertisement specialist.

- Hootsuite Academy

Hootsuite Academy offers numerous marketing and advertisement certificates at a cost, including platform and social marketing certificate. Cost varies from $99 to $999. To be certified, the applicant must pass the online test and score at least 75%. And the certificate does not expire.

- HubSpot Inbound Sales Certification

HubSpot Academy offers free education program for graduates or professionals to learn digital technology in social media, Facebook advertisement, SEO training and inbound marketing. The course is composed of 8~12 lectures, video and tests. For the agency partner certificate, the applicant must pass HubSpot marketing software certificate.

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TOP 3 schools for marketing

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MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT)

ㆍExpected tuition : $40,732

ㆍMIT (Massachusetts Institute of Technology) is a private research institute located in Cambridge, Massachusetts. MIT business school offers business perspective from technical and qualitative knowledge from the undergraduate program. It is based on scientific method, and it operates globally recognized specialized marketing program called ‘Course 15’.

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ㆍSchool feature : The school’s business school provides in-depth program strengthening business management and leadership skill of its students. With its 100-year-old history, ‘Course 15’ increases students’ business skill so that they can actualize their idea into practical manner. Largely, students can choose their major and minor from management, business analysis and finance courses.

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UNIVERSITY OF PENNSYLVANIA

ㆍExpected tuition : $ 47,668

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ㆍWharton school of University of Pennsylvania is one of the best business schools. Its biggest strength is its flexibility that students can take minimum 1/3 of classes at 11 other schools other than Wharton.

ㆍSchool feature : Including marketing, 22 business related courses are open, and students can take 10 humanities and arts classes as well. In particular, the school has 12 programs to incorporate entrepreneurship. Students not only study theoretical classes but also experience real life business circumstance. Students can manage stock portfolio totaling 1 billion dollars, participate in price war, work on fundraising campaign toward employees, restrict fishing vessel of a certain country, and plan marketing for completely new product.

Course is as follows.

Introduction to Economics for Business

Math or statistics course

Business Fundamentals

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​BOCCONI UNIVERSITY

ㆍExpected tuition :

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Bocconi University is a international research university in business, economics and legal fields. It is ranked at No. 4 in colleges in Europe. The school is a major hub of networks in Europe, global business and economics colleges. Therefore, it exchanges faculty and cooperates in large scale projects with partnership with many European and American colleges.

ㆍSchool feature : The program, partnering with 2 famous schools of Marshall school of Business of University of Southern California in Los Angeles and Hong Kong University of Science and Technology (HKUST), offers 4-year program. Students are given opportunities to study in schools in 3 different continents everyday. Students choose and study at a school from LA in the first year, Hong Kong in the second year, Milan in the third year and any of those 3 schools in the final year. The school has strict business management curriculum and offers high standard knowledge in business and economics. Moreover, students enroll in elective classes focusing on composition, science and humanities, and receive balanced education.

Main classes are as follows.

LA : Co-relation between business and development in technological capability

Hong Kong : Meet with global leaders in finance and discuss about financial and marketing industry

Milan : Study about EU and study comprehensive knowledge of management and knowledge

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